From Entertainer to Restaurateur: Vijay Rao
Raised in Nadiad, India, Vijay Rao had two big dreams: to one day own a restaurant and to make Bollywood films. He was always passionate about entertaining and interacting with people, so the restaurant business was a natural fit. Meeting so many interesting guests who become regular patrons and friends appealed to him and he believed there was no greater satisfaction than when a guest compliments the food and ambience of your establishment.
With the vision to open a premier Indian restaurant in NYC, but without being a chef himself as many restaurateurs are, Rao wanted to break the myth that India was old-fashioned and not modernized. So in 2011, he worked with renowned Chef Hemant Mathur and Chef Dhandu Ram to create the Michelin-starred Tulsi, a true testament to the concept of modern Indian in everything from the contemporary décor to creative cuisine. Although Tulsi was a great success, Rao’s passion for Bollywood and film hadn’t yet been fulfilled. The answer to his passion was the opening of Dhoom in 2013, which is a Bollywood-themed restaurant in New Jersey where the entire décor is set up to reflect elements of Indian cinema. From film memorabilia to photos of famous actors, Dhoom invites patrons to celebrate Indian entertainment and Indian food in one unique setting.
Rao may not have a culinary background, but he certainly understands how to create and deliver great dining experiences. When asked what he thinks is missing from the Indian restaurant industry in America, he says, “I think we have achieved the right levels of class, food, and ambience to compete with other ethnic restaurants. We just need to build more awareness among mainstream Americans. There is still some apprehension when it comes to trying Indian dishes, but I’m confident we will eventually break this barrier and eliminate existing misconceptions.” Rao acknowledges that many Americans think Indian food is too spicy, but convincing them that flavor and spice are different and introducing them to spices like tamarind, peppers, cumin, and turmeric are challenges the restaurant industry will have to address.
So what’s next for this passionate restaurateur? He has many ideas for creating new fusion restaurants, as well as an idea for a beautiful catering hall that targets the needs of the Indian population. Rao believes “the sky is the limit” when it comes to future possibilities and he focuses on enjoying life and seeing where the path takes him. He’s also still interesting in making a movie someday since success for Rao comes from doing what one loves. With his many talents and interests, there is no doubt that Rao has a bright future ahead in whatever venture he begins next.
Congrats vijay rao.vidyanagar ka naam roshan kar diya
Vijay uncle,,feeling proud to be nadiadi…really u hv proved tht sky is the only limit…keep it up..
Vijay, I’m glad that your dreams so far have turned to reality and hearty wish that one day you produce a Bollywood film and make us, your family and your father very proud.
Dear Vijay,
For me it looks like you are hoilding an Oscar. Good luck my friend, I feel proud that I remain part of your long cherished dream called ‘Tulsi’. As you belived in me as an Architect of Tulsi do not forget you have promised to cast Kuber as your film hero. May you succeed in glorifying India.
Vijay I think you did a marvelous job with “Tulsi” and I am confident “Dhoom” will be a success.
Vijay… Congratulations on winning the Restaurateur of the month! One of your life long dreams have been fulfilled, the second one will be fulfilled as well. It seemed you’re holding film fare trophy in your hand. B&B Alumni are all very proud of you.
Jai Ho!